Search is the gateway to the internet — how we find information, discover opportunities, and connect with others. But search today operates on Old World principles: it prioritizes popularity over accuracy, engagement over utility, and ambiguity over clarity.
Coherence Search applies the Hub's Ontology and Trust Ledger to every search result — filtering out ambiguous content, surfacing trustworthy sources, and prioritizing coherence-aligned information. Available as a browser extension, a standalone search interface, and an API for embedding into existing platforms.
Part 1 — The problem with search today
| Ambiguity | Results are full of vague language — "best solutions," "innovative approaches," "quality results." None measurable. |
| No Trust Layer | You cannot see the Trust Score of the source. Anyone can publish anything. |
| Engagement Over Utility | Engines prioritize click-through rates and time-on-page over actual usefulness. |
| No Accountability | Search results make no commitments. They are passive, not actionable. |
| Friction | Search forces you to sift through noise to find signal. |
| No Coherence Filter | There is no way to filter out sources that speak in ambiguity. |
The solution: Coherence Search surfaces only sources that speak clearly, keep their promises, and generate measurable outcomes.
Part 2 — The Coherence Search Filter
A generic layer applicable to any search engine, any browser, and any platform:
| Language Translation | Scans search results. Flags ambiguous language. Highlights coherence-aligned terms. |
| Trust Score Surfacing | Displays the Trust Score of every source (website, author, organization). |
| Commitment Detection | Detects commitments in results (promises, guarantees, claims). Flags unverifiable claims. |
| Coherence Score | Assigns a Coherence Score (0–100) to every result based on language clarity and verifiability. |
| Friction Elimination | Removes gatekeeper language ("Contact us for more info"). Replaces with direct actions. |
| Feedback Embedding | Adds a Coherence Widget to every search result. Users rate usefulness. |
| Verification Link | Every result with Trust Score ≥ 70 displays a "Verified" badge. |
Part 3 — The standalone search engine
A standalone search interface (search.coherence.io) indexing only coherence-aligned sources.
3.1 What it indexes
| Hub Members | Websites, businesses, and individuals with a Trust Score ≥ 70. |
| Coherence-Certified Content | Content that has passed the Coherence Widget audit (score ≥ 80). |
| Verified Sources | Sources with a verifiable track record of honoring commitments. |
| Community-Recommended | Sources with high user ratings in the Feedback System. |
| Ontology-Aligned Content | Content that uses the Ontology's definitions. |
3.2 What it filters out
| Ambiguous Language | Vague claims ("best," "innovative," "quality") are demoted. |
| Unverifiable Claims | Claims without verification links are flagged. |
| Low Trust Score Sources | Sources with Trust Score < 50 are excluded. |
| Gatekeeper Language | "Contact us" language is demoted. |
| Noise | Content without measurable outcomes is deprioritized. |
3.3 Search result ranking
| Rank | Criteria | Weight |
|---|---|---|
| 1 | Trust Score (source) | 40% |
| 2 | Coherence Score (content) | 30% |
| 3 | User Ratings (feedback) | 20% |
| 4 | Relevance (keyword match) | 10% |
Result: the most trustworthy, clear, and useful sources rise to the top.
Part 4 — The browser extension
The extension applies the filter to any search engine you already use.
4.1 Supported browsers
| Browser | Support |
|---|---|
| Chrome | Full |
| Firefox | Full |
| Edge | Full |
| Brave | Full |
| Safari | Full |
4.2 Supported search engines
| Search Engine | Support |
|---|---|
| Full | |
| Bing | Full |
| DuckDuckGo | Full |
| Brave Search | Full |
| Yahoo | Full |
| Ecosia | Full |
4.3 Extension features
| Coherence Overlay | Adds Coherence Score and Trust Score to every search result. |
| Coherence Badge | Displays a "Verified" badge for results with Trust Score ≥ 70. |
| Coherence Filter | Filter results by minimum Coherence Score or Trust Score. |
| Commitment Highlighting | Highlights commitments, promises, and claims in the snippet. |
| Language Flagging | Flags ambiguous language in search result snippets. |
| Coherence Widget | Adds a Coherence Widget to every search result page. |
| Search Settings | Customize preferences (minimum score, filter settings). |
| Search History | Your search history is stored locally (not on the Hub's servers). |
4.4 Extension permissions
| Permission | Why Needed |
|---|---|
| activeTab | Scan the current search results page. |
| storage | Cache Coherence Scores, Trust Scores, and user preferences. |
| webRequest | Observe and modify search requests in-flight. |
| https://*.google.com/* | Access Google search results. |
| https://*.bing.com/* | Access Bing search results. |
| https://*.duckduckgo.com/* | Access DuckDuckGo search results. |
| https://search.coherence.io/* | Access the Coherence Search API. |
Part 5 — Embedding in existing platforms
5.1 Coherence Search API
| Endpoint | Purpose |
|---|---|
| GET /api/search?q={query}&min_score={min_score} | Search for coherence-aligned content. |
| GET /api/source/{source_id} | Get Trust Score and Coherence Score for a source. |
| POST /api/submit | Submit a source for indexing. |
| POST /api/feedback | Submit feedback on a search result. |
| GET /api/rank | Get the rank of a search result (for verification). |
| GET /api/ontology | Get the current Ontology. |
| POST /api/verify | Verify a commitment (for verification links). |
5.2 Embedding options
| Platform | Embedding Method |
|---|---|
| Custom Search (website) | JavaScript widget (similar to the Coherence Widget). |
| Browser Extension | Already covered in Part 4. |
| Mobile App | Coherence Search SDK (iOS/Android). |
| Slack / Discord | Coherence Search bot. |
| CRM / ERP | Coherence Search API integration. |
Part 6 — The Coherence Search product
6.1 Product specifications
| Product Name | Coherence Search |
| Type | Browser extension + web app + API |
| Parent Ownership | Coherence Ventures (30–50% equity) |
| Team | 3–5 developers (search engineers, extension developers, backend engineers) |
| Funding | $300k–$500k seed round |
| Revenue Model | Freemium (free basic, premium subscription) |
| Hub Connection | Licensing fee (5% of revenue) to the Hub for infrastructure |
6.2 Premium features (paid tier)
| Advanced Filtering | Filter by multiple criteria (Trust Score, Coherence Score, source type). |
| Search Alerts | Get notified when new coherence-aligned content is indexed. |
| Custom Ontology | Organizations can define their own Ontology extensions. |
| Team Dashboards | Aggregate Trust Scores and Coherence Scores for entire teams. |
| Enterprise Search | Search across an organization's internal content (documents, emails). |
| API Access | Programmatic access to the search index. |
Part 7 — The simple explanation
"We're building a search engine that shows you the most trustworthy and clear results."
The problem: when you search online, you get a lot of vague, unreliable results. People make promises they can't keep, use unclear language, and you can't tell who to trust.
Our solution: Coherence Search adds a layer showing the Trust Score (how reliable the source is), the Coherence Score (how clear and measurable the content is), and a Verified badge for high-scoring sources.
Why it matters: you spend less time sifting through noise, find the signal faster, and can trust what you read. Freemium — free for basics, premium for advanced.
Parts 8–9 — The pitches
For users
"You search the internet every day. But how do you know what you're reading is trustworthy? Coherence Search shows the Trust Score and Coherence Score of every result. It flags ambiguous language. It highlights commitments. It helps you find the signal in the noise. Works with your existing search engine or as a standalone interface. Free for basic, premium for advanced. Stop searching blind. Start searching coherently."
For investors
"Search is the gateway to the internet. Billions of searches every day. But the current ecosystem is broken — it rewards ambiguity over clarity, engagement over utility, popularity over trust. Coherence Search adds a trust layer to search: we index only coherence-aligned sources, surface Trust Scores and Coherence Scores, flag ambiguity and highlight commitments. Browser extension, standalone interface, and API. The market is massive. The timing is now."
Part 10 — The venture studio model
Coherence Search is a standalone product spun out of Coherence Ventures.
| Product Name | Coherence Search |
| Type | Browser extension + web app + API |
| Parent Ownership | Coherence Ventures (30–50% equity) |
| Team | 3–5 developers (search engineers, extension developers, backend engineers) |
| Funding | $300k–$500k seed round |
| Revenue Model | Freemium (free basic, premium subscription) |
| Hub Connection | Licensing fee (5% of revenue) to the Hub for infrastructure |
Part 11 — Implementation roadmap
| Phase | Action | Timeline |
|---|---|---|
| Phase 1 | Build browser extension MVP (Google + Bing overlay, basic Trust Score display) | 4–6 weeks |
| Phase 2 | Build standalone search engine (indexing Hub members and certified sources) | 4–6 weeks |
| Phase 3 | Build search API (for embedding in other platforms) | 4–6 weeks |
| Phase 4 | Beta test with 50–100 users | 4 weeks |
| Phase 5 | Public launch (freemium model) | 2 weeks |
| Phase 6 | Premium features (team dashboards, custom filters, enterprise search) | Ongoing |
Part 13 — Technical architecture
| Search Index | Custom index of coherence-aligned sources (Elasticsearch/OpenSearch). |
| Trust Ledger API | Fetches Trust Scores for sources. |
| Ontology API | Fetches the current Ontology for language scanning. |
| Coherence Score Engine | Calculates the Coherence Score for content. |
| Feedback API | Collects user ratings and feedback. |
| Crawler | Discovers and indexes coherence-aligned sources. |
| Extension | Chrome/Firefox/Edge/Safari extension overlaying existing search engines. |
| Web App | Standalone search interface at search.coherence.io. |
| API | REST API for embedding search in other platforms. |
Integration with the Coherence Layer
| Ontology | The search index uses the Ontology to flag ambiguous language. |
| Trust Ledger | Trust Scores are surfaced in search results. |
| The Gate | Search results are filtered by minimum Trust Score. |
| Grant Program | Grant recipients can be discovered via Coherence Search. |
| Feedback System | User ratings improve search ranking. |
| CET Token | Staking is required for advanced search features. |
| SME Transformation Module | SMEs are indexed once they complete the module. |
| Google Filter | Coherence Search integrates with the Google Coherence Filter. |
| AI Containers | Coherence Search integrates with AI Containers (AI searches coherence-aligned content). |
Summary
| What | Coherence Search — a search engine applying the Hub's Ontology and Trust Ledger to every result |
| Why | Search prioritizes ambiguity over clarity, engagement over utility, popularity over trust |
| How | Browser extension (overlay) + standalone search interface + API |
| Features | Coherence Score, Trust Score, Verified Badge, Commitment Highlighting, Language Flagging, Coherence Widget |
| Business Model | Freemium (free basic, premium subscription) |
| Hub Integration | Licensing fee (5% of revenue) to the Hub for infrastructure |
| Studio Model | Spun out as a standalone portfolio company of Coherence Ventures |
| Timeline | MVP in 4–6 weeks, launch in 3–4 months |
"Coherence Search is the gateway to the new world. It is how we find signal in the noise. How we discover builders, not browsers. How we surface coherence, not ambiguity."
Search is the gateway. Coherence is the filter. The container is the infrastructure. The world is the market.
Find the signal. Surface the trust. Filter the ambiguity.